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Que Rica VidaGeneral Mills Has Created Que Rica Vida Magazine,which

Question 129

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Que Rica VidaGeneral Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica Vida.To be useful to the whole organization,the data collected by Kraft Foods through their food & family magazine initiative must be centralized.This process of centralizing data for a CRM system is termed:


A) data packing.
B) data pooling.
C) data cleaning.
D) data mining.
E) data warehousing.

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