A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.

Name: A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

A threshold effect refers to the point at which a certain level of exposure to a message begins to have a significant impact on consumer behavior or perceptions, rather than causing them to lose interest.

A Threshold Effect Occurs When Repeated Exposures to a Message