When a company sorts prospects into those with the lowest, medium, and highest profit potential, the segmentation approach being used is:
A) industry
B) size
C) usage
D) customer value

Question

Quizplus · Accepted Answer

Sorting prospects into lowest, medium, and highest profit potential segments is a customer value approach. This is because the company is segmenting based on the potential value that each prospect can bring to the business.

When a Company Sorts Prospects into Those with the Lowest