Emotional appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

Name: Emotional appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Emotional appeals use feelings, such as happiness, fear, or nostalgia, to create a connection between the consumer and the brand. This connection can lead to increased brand loyalty and ultimately drive purchase behavior.

Emotional Appeals Are Designed to Capture a Viewer's Attention and Foster