A data warehouse contains information including customer e-mail addresses, purchase and communication histories, and personal preference profiles.
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Q8: Successful database marketing emphasizes two things: identifying
Q9: Lifetime value can be calculated in two
Q10: While database marketing can be used for
Q11: The Internet and e-mail provide excellent, cost-effective
Q14: The data warehouse holds all of the
Q15: Customers today value a low price over
Q29: Mailing addresses of individuals in a database
Q30: Successful database marketing requires a quality data
Q34: Information about current customers, former customers, and
Q39: Purchase and website visit histories are sufficient
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