To maintain positive attitudes toward permission marketing programs, rewards must be offered continually and not just at the beginning of the program.

Question

Quizplus · Accepted Answer

Offering rewards continuously throughout the program helps keep customers engaged and interested, which in turn helps maintain positive attitudes toward the program. If rewards were only offered at the beginning, customers may lose interest over time and become less receptive to the program.

To Maintain Positive Attitudes Toward Permission Marketing Programs, Rewards Must