In developing a CRM program, the "share" of customer term refers to:
A) the potential value that could be added to a given customer's lifetime value
B) the lifelong earnings of a customer
C) the share of a customer's income that is spent on a particular product
D) the percentage of time spent on acquiring the customer's loyalty

Question

Quizplus · Accepted Answer

The "share" of customer term in CRM refers to the potential value that could be added to a given customer's lifetime value. It takes into consideration the customer's current and potential value to the company, and how much of that value the company can capture or "share" through effective CRM strategies.

In Developing a CRM Program, the "Share" of Customer Term