The majority of consumers said they will switch brands to support a particular cause they care about.

Question

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Multiple studies and surveys have shown that consumers are increasingly willing to switch brands to support a particular cause or social issue. For example, a 2019 survey by Edelman found that 64% of consumers worldwide will buy or boycott a brand based on its social or political stance. Another survey by Cone Communications found that 87% of consumers will purchase a product because a company advocated for an issue they cared about.

The Majority of Consumers Said They Will Switch Brands to Support