Marketers who offer supplemental services such as financing, home delivery, or installation do so in an effort to increase what type of utility?

Question

Quizplus · Accepted Answer

By offering supplemental services such as financing, home delivery, and installation, marketers are increasing the possession utility of their products. Possession utility refers to the value that consumers receive from the ability to use and own a product. By offering these services, marketers are making it easier and more convenient for consumers to acquire and use the product, thereby increasing its possession utility.

Marketers Who Offer Supplemental Services Such as Financing, Home Delivery