As business develops nonmarket strategies, so do activists.

Question

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Activists also develop their own strategies to influence or shape the behavior of businesses, governments, and other stakeholders in nonmarket environments. They may use tactics such as protests, boycotts, social media campaigns, lobbying, and legal action to achieve their goals. As businesses develop nonmarket strategies to deal with these pressures, activists also adapt and refine their approaches.

As Business Develops Nonmarket Strategies, So Do Activists