A class of quantitative data measures often used in survey research that captures the intensity, direction, level, or potency of a variable construct along a continuum is called _______________. Most are at the ordinal level of measurement

Question

Quizplus · Accepted Answer

The description matches the characteristics of a scale, which is a type of measurement used to assess the intensity, direction, level, or potency of a variable along a continuum. Indexes and weighted indexes are also used in survey research, but often to capture multiple variables and their relationship to each other, rather than a single construct along a continuum. Rates, on the other hand, typically measure the occurrence of an event (such as a disease or death) within a given population, rather than the intensity of a variable or construct.

A Class of Quantitative Data Measures Often Used in Survey