Hallmark runs a commercial saying that people who receive greeting cards appreciate the cards more when they see the Hallmark name on the back. This is an example of

Question

Quizplus · Accepted Answer

The commercial is attempting to add symbolic value to the Hallmark greeting cards by implying that the recipient will appreciate it more if they know it's from Hallmark, despite the quality or design of the card itself. This is a common strategy in branding and marketing, and is referred to as attempting to add symbolic value to a product.

Hallmark Runs a Commercial Saying That People Who Receive Greeting