Scenario 6-6
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising. Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance. Following are some of the comments made at the forum.
-(Scenario 6-6) One student said, "I am sick and tired of seeing nothing but supermodels advertising women's clothes. Nobody I know looks like that! They don't give me any indication of how I might look in their clothes." Which of the following cons of advertising is this comment most likely based on?

Question

Quizplus · Accepted Answer

The student's comment is most likely based on the idea that advertising is superficial, as she is expressing frustration with the unrealistic and unattainable images of beauty that are often presented in advertisements.

Scenario 6-6 Students from Several Organizations on Campus Sponsored a Forum to Forum