Scenario 7-6
Recently, an American business traveler visited a Burger King restaurant in downtown Singapore. As the customer viewed the menu board while standing in line, she noted that the menu was almost identical to that found in Burger Kind outlets in the United States. When she stepped up to place her order, she said, "I would like a Whopper; hold the mayonnaise." The man serving her at the counter, seeing that she was not a local citizen, smiled and said, "This is not the States, you can't 'have it your way.'" As a result, if she wanted to order a Whopper, she had to accept it with all of the standard condiments already applied.
-(Scenario 7-6) After the server informed the customer that all sandwiches were prepared and served the same, she made the comment, "Why don't you guys do it our way and give the people a choice?" This indicates that the customer has a(n) ____ view of how business should be conducted in this market.

Question

Quizplus · Accepted Answer

The customer's comment suggests that she believes her way of doing things (ordering a customized sandwich) is superior to the local way of doing things (standard condiments already applied), indicating an ethnocentric view.

Scenario 7-6 Recently, an American Business Traveler Visited a Burger King Restaurant