Infomercials were made possible by
A) the lower cost of ad space on satellite and cable systems.
B) increasingly gullible consumers.
C) the advent of videotape.
D) relaxed network standards for programming.
Correct Answer:
Verified
Q28: The direct marketing medium with the highest
Q29: From a consumer's standpoint, the growth in
Q30: A person is concerned with issues of
Q31: Firms can use an RFM analysis to
Q32: A company uses its marketing database to
Q34: The one characteristic that makes direct marketing
Q35: The advantage of direct mail as a
Q36: A business interviews customers to determine their
Q37: At present, which of the following forms
Q38: The greatest concern about direct marketing expressed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents