A company that specializes in community recycling opens a recycling center in a town that has never had access to a recycling center before. The company invites a reporter from the local newspaper to do an exclusive story on the center. The advantage of this tactic, as opposed to sending out a press release, is that the story is more controllable.

Question

Quizplus · Accepted Answer

By inviting a reporter to do an exclusive story on the recycling center, the company has more control over the content and message of the story. In contrast, a press release can be picked up by any media outlet and the message may be altered or not communicated effectively.

A Company That Specializes in Community Recycling Opens a Recycling