Big Burgers runs a promotional campaign stressing the large 1-lb.burgers and 2 quart drinks. The campaign is called MORE! The objective is to have everyone in the country saying MORE! A recall test reveals that indeed most consumers can remember the tag line MORE! The campaign has succeeded against the objective of

Question

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The campaign's success in getting consumers to remember the tag line "MORE!" indicates that it has effectively imparted knowledge about the brand's promotional message, which is the primary objective it achieved.

Big Burgers Runs a Promotional Campaign Stressing the Large 1-Lb