Single-source tracking depends on monitoring viewing behavior and

Question

Quizplus · Accepted Answer

Single-source tracking involves tracking a consumer's behavior using a single source of data. In this context, scanner data would be the most suitable choice as it provides detailed information about a consumer's purchase behavior. Normative test scores, split-run surveys, and resonance tests do not provide the same level of detailed information about consumer behavior as scanner data.

Single-Source Tracking Depends on Monitoring Viewing Behavior and