The researcher must go beyond the scope of the data and, use creative influences to arrive at knowledge useful to the firm.

Question

Quizplus · Accepted Answer

To provide valuable insights to the firm, researchers may need to go beyond the limited scope of data and use their creative skills to connect the dots and identify meaningful trends, patterns, or opportunities. This requires a combination of analytical and interpretive skills, as well as the ability to think critically and "outside the box" to generate new perspectives or hypothesis. Therefore, it is true that researchers must expand their scope of inquiry and use creative influences to arrive at knowledge that can be beneficial to the company.

The Researcher Must Go Beyond the Scope of the Data