What is the first step in developing a communications strategy?

Question

Quizplus · Accepted Answer

The first step in developing a communications strategy is to assess what characteristics and benefits should be communicated. This involves identifying the target audience, their needs, and determining what message will resonate with them. Only after this step is completed can the strategy move forward with developing creative materials and implementing the campaign. A is incorrect as creating art for art's sake is not linked to the audience's needs. B is incorrect as the strategy should not be based solely on reacting to competitors. C is incorrect as implementation should not start until strategy and creative materials have been developed.

What Is the First Step in Developing a Communications Strategy