An advertisement by Philadelphia Cream Cheese encourages individuals to visit the brand's website and download free recipes. The ad uses the ________ message strategy.
A) unique selling proposition
B) affective
C) conative
D) cognitive
Correct Answer:
Verified
Q2: The cognitive message strategy approach that is
Q8: A unique selling proposition strategy differs from
Q9: Which message strategy is a claim of
Q16: An outline of the key ideas in
Q20: Consumers often think comparative ads:
A)are less believable.
B)are
Q24: Using music to build emotions surrounding a
Q26: Showing greasy potato chips versus Pringles is
Q26: In developing comparative ads, which of the
Q30: An affective message strategy:
A)invokes feelings or emotions
Q34: In the hierarchy of effects model, affective
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