When an organization creates an impression that it is a sponsor of a major event when it is not, it is ________ marketing.

Name: When an organization creates an impression that it is a sponsor of a major event when it is not, it is ________ marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Allusion marketing is when an organization creates an impression that it is associated with a major event without directly stating that it is a sponsor. This can include using similar colors, logos or imagery.

When an Organization Creates an Impression That It Is a Sponsor