Relationship quality reflects the connectedness between a consumer and a retailer, brand, or service provider.

Question

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Relationship quality is the degree of connectedness and attachment between a consumer and a retailer, brand, or service provider. It reflects the level of trust, loyalty, and satisfaction that a customer has with a particular firm, which is manifested in their purchase behavior and willingness to recommend the brand to others. Relationship quality is an important concept in marketing, as it can impact customer retention, profitability, and customer lifetime value.

Relationship Quality Reflects the Connectedness Between a Consumer and a Retailer