People and groups who help shape a consumer's everyday experiences are part of the social environment.

Question

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The social environment consists of various individuals and groups such as family, friends, peers, colleagues, and community members who influence a consumer's thoughts, feelings, and behaviors related to consumption. These individuals may provide social support, social comparison, and social norms that shape the consumer's everyday experiences. Therefore, people and groups who help shape a consumer's everyday experiences are part of the social environment.

People and Groups Who Help Shape a Consumer's Everyday Experiences