Customer lifetime value (CLV) represents the approximate worth of a customer to a company in economic terms.

Name: Customer lifetime value (CLV) represents the approximate worth of a customer to a company in economic terms.
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Customer lifetime value is the economic value of a customer to a company over the course of their entire relationship. It takes into account factors such as the customer's purchasing behavior, loyalty, and the cost of acquiring and retaining the customer.

Customer Lifetime Value (CLV) Represents the Approximate Worth of a Customer