Samantha tracks detailed information about customers so more customer-oriented decisions can be made, hopefully leading to longer-lasting relationships with customers. Samantha is involved in _____.
A) customer relationship management
B) marketing management
C) consumer value management
D) quality management
E) internal marketing management

Question

Quizplus · Accepted Answer

Samantha's involvement in tracking detailed information about customers is an example of customer relationship management (CRM). CRM involves maintaining long-lasting relationships with customers by collecting and analyzing data about their preferences, behaviors, and needs.

Samantha Tracks Detailed Information About Customers So More Customer-Oriented Decisions