Which of the following on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment?
A) touch point
B) maximum point
C) optimum point
D) ideal point
E) slope intercept

Question

Quizplus · Accepted Answer

The ideal point on a perceptual map represents the combination of product characteristics that provides the most value to an individual consumer or market segment. It is the point at which the consumer perceives the product to have the perfect balance of all the desired attributes.

Which of the Following on a Perceptual Map Represents the Combination