Before a consumer goes to a spa, she believes the environment will be soothing and she will be relaxed after receiving a massage. These beliefs form her expectations of what will happen during and after her spa experience.

Question

Quizplus · Accepted Answer

This statement is true as beliefs and expectations play a significant role in shaping a consumer's perception and satisfaction with a spa experience. The consumer's expectations of a soothing environment and relaxation after the massage are likely to influence her overall experience of the spa.

Before a Consumer Goes to a Spa, She Believes the Environment