Which of the following statements is FALSE regarding comprehension?
A) Comprehension is not influenced by external factors within the consumer's environment.
B) Comprehension includes both cognitive and affective elements.
C) Consumers don't always comprehend messages in the intended way.
D) The process of comprehension is largely influenced by other internal factors within the consumer.
E) all of these statements are true regarding comprehension

Question

Quizplus · Accepted Answer

Comprehension can be influenced by external factors such as distractions or noise in the environment. Therefore, statement A is false.

Which of the Following Statements Is FALSE Regarding Comprehension