An advertisement for Corona beer shows a couple lounging in beach chairs on a beautiful beach. The water is crystal clear, the sky is brilliantly blue, and the sand is white. With respect to message characteristics that influence comprehension, the water, sand, and sky represent the _____ in the message.
A) ground
B) frame
C) figure
D) secondary elements
E) context

Question

Quizplus · Accepted Answer

The water, sand, and sky serve as the background or setting against which the main subject (the couple and the beer) is highlighted, making them the "ground" in the message.

An Advertisement for Corona Beer Shows a Couple Lounging in Beach