VALENTINE'S DAY SCENARIO
This Valentine's Day Todd decided to propose marriage to his girlfriend. He wanted this to be a very special day, so he decided to take her to a fine restaurant. He is not sure which restaurant to go to, so he asked his boss because he dines out at fine restaurants frequently. Since Todd didn't have much experience patronizing fine restaurants, he went through the sequence of events in his mind of what will take place at the restaurant. For example, he knew he would give his car to the valet, be seated by the hostess, be given menus and a wine list, give their drink and food order, eat, pay the bill, and retrieve his car from the valet. He also rehearsed in his mind how he will propose to his girlfriend, wondering if he should get down on one knee like he's seen in commercials. So on the big day, he went to his girlfriend's apartment with a dozen roses in his hands and the ring in his pocket. The restaurant was nice and the food was good, but he thought it was strange that they were playing heavy metal music. That didn't seem to fit his thoughts of what a fine dining restaurant environment should be like. The night was very special, though, and he will always remember how beautiful his girlfriend looked that night and how happy they both were when she accepted his proposal.
-Refer to Valentine's Day Scenario. Which message characteristic represents the extent that Todd thought it was strange for the fine restaurant to be playing heavy metal music in the dining room?
A) message complexity
B) message intensity
C) message congruity
D) message signal
E) expectations
Correct Answer:
Verified
Q124: Create your associative network for a brand
Q130: Compare and contrast the different memory stores
Q142: VALENTINE'S DAY SCENARIO
This Valentine's Day Todd decided
Q143: Explain what a script is with respect
Q144: VALENTINE'S DAY SCENARIO
This Valentine's Day Todd decided
Q145: Name and describe the four mental processes
Q146: Define the concept of comprehension and list
Q147: VALENTINE'S DAY SCENARIO
This Valentine's Day Todd decided
Q149: VALENTINE'S DAY SCENARIO
This Valentine's Day Todd decided
Q151: Define social schema and describe one for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents