All of the Following Are Criticisms of the Trait Approach

All of the following are criticisms of the trait approach to studying personality EXCEPT _____.

A) Personality traits have not traditionally been shown to be strong predictors of consumer behavior relative to other explanatory variables.
B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
C) Consumer traits generally do not predict specific brand selections
D) It is impossible to objectively assign a personality trait score to an individual consumer.
E) Researchers often measure and use traits in ways not originally intended.