The attitude-toward-the-object (ATO) model proposes that three key elements must be assessed to understand and predict a consumer's attitude: affect, behavior, and cognition.

Question

Quizplus · Accepted Answer

The three components are beliefs a consumer has about salient attributes that the consumer thinks the product should possess, strength of the belief that a certain brand does indeed have the feature, and evaluation of the attribute.

The Attitude-Toward-The-Object (ATO) Model Proposes That Three Key Elements Must