Changing schema-based affect is another way marketers can attempt to change attitudes.
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Q17: In the attitude-toward-the-object (ATO) model, the belief
Q17: Attitude auditing refers to the extent to
Q18: The behavioral influence hierarchy suggests that behavior
Q19: The ATO approach is known as a
Q20: According to the ABC approach to attitudes,
Q23: According to the ELM, if a consumer
Q23: According to the elaboration likelihood model,if the
Q25: Contradicting thoughts are known as negative arguments.
Q26: The triad in balance theory is composed
Q27: The balance principle states that human beings
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