All of the following are true with respect to sex-roles and microculture EXCEPT _____.
A) Even in Western cultures, certain responsibilities such as child care and household cleaning are unevenly spread among cultures.
B) Women play a much larger role in the purchase of big-ticket items.
C) Marketers need to be aware of relative sex roles within societies.
D) Media are often distinguished easily based on the proportion of male and female customers.
E) Relative to women, men tend to be more heuristic/intuitive in their processing.

Question

Quizplus · Accepted Answer

The statement "Women play a much larger role in the purchase of big-ticket items" is not true with respect to sex-roles and microculture. In some cultures, men may be the primary decision makers for big-ticket items such as cars or investments. The other statements are true with respect to sex-roles and microculture.

All of the Following Are True with Respect to Sex-Roles