A focal group is a group that includes members who have frequent, direct contact with one another.
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Q4: Peer pressure is the pressure the individual
Q5: Groups with status power result in consumers
Q6: Professional organizations and social clubs are examples
Q7: An aspirational group is a group in
Q8: A rejection group is a group to
Q10: Brand communities are groups of consumers who
Q11: A member must have a desire to
Q12: A relevant group is a group of
Q13: Social power can be classified into three
Q14: A formal group is a group in
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