Consumers expect personal trainers to be physically fit. The degree to which a trainer's appearance matches this consumer prototype and elicits a favorable response by consumers is referred to as _____.
A) source fit
B) source congruity
C) source attractiveness
D) source comparison
E) source consistency

Question

Quizplus · Accepted Answer

Source attractiveness is the degree to which a source's physical appearance matches the consumer's prototype and elicits a favorable response. In the context of personal trainers, consumers expect them to be physically fit, so a personal trainer's physical appearance plays a significant role in shaping consumers' overall evaluations of their expertise and credibility.

Consumers Expect Personal Trainers to Be Physically Fit