The affective decision-making perspective assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration.
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Q2: Physical risk is the risk associated with
Q5: Consumer researchers view the decision-making process from
Q6: The rational decision-making perspective fits very well
Q7: Decision-making approaches can be classified into three
Q8: Brand loyalty is present when a consumer
Q9: The rational decision-making perspective assumes that consumers
Q11: With habitual decision making, choice is often
Q13: With limited decision making, no comparison between
Q14: Perceived risk refers to the perception of
Q14: When consumers engage in extended decision making,
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