Perceived risk refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.

Question

Quizplus · Accepted Answer

Perceived risk is exactly what its name suggests - it's the perception or subjective evaluation of the negative consequences of a particular choice or action, along with the level of uncertainty involved.

Perceived Risk Refers to the Perception of the Negative Consequences