
Performance risk is risk associated with the likelihood of a product performing as expected.
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Q8: Value perceptions influence the activities found in
Q9: The basic consumer behavior consumption process revolves
Q10: The rational decision-making perspective focuses on the
Q11: Consumers engage in extended decision making when
Q13: Experiential decision processes often focus on utilitarian
Q14: Perceived risk refers to the perception of
Q15: Decision-making processes always involve a tangible product.
Q16: With limited decision making,consumers search for extensive
Q17: Extended decision making occurs when involvement is
Q22: Retailers use the brand-lift index to measure
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