Brand loyalty involves deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.

Question

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Brand loyalty is a strong commitment to rebuy a product or service, even in the face of situational influences such as limited availability or better deals offered by competitors. This commitment stems from a positive and emotional connection with the brand, which surpasses rational and pragmatic considerations.

Brand Loyalty Involves Deeply-Held Commitment to Rebuy a Product or Service