Initial search includes the retrieval of knowledge about products, services, and experiences that are stored in memory.
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Q26: Alternatives that are deemed to be unacceptable
Q27: A consumer's consideration set includes the set
Q28: Consumers most often perform internal searches before
Q29: In today's environment, finding information is a
Q30: The term ranking criteria is used to
Q31: Prepurchase search activities are focused on locating
Q32: Brand loyalty has benefits for both the
Q34: Minimizing is the practice of using decision
Q35: The decision-making process begins with information search.
Q36: A consumer performs an ongoing search when
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