Search tends to increase when a consumer possesses a high level of purchase involvement.

Question

Quizplus · Accepted Answer

This statement is true. Research shows that consumers tend to engage in more extensive search and information processing when they have a high level of involvement with a purchase decision. This is because highly involved purchases typically involve higher levels of risk, uncertainty, and personal relevance, and consumers want to minimize the chances of making a poor decision by gathering more information.

Search Tends to Increase When a Consumer Possesses a High