Consumers using which type of decision making approach tend to search diligently for information that will help them reach a satisfactory decision?
A) rational decision making
B) limited decision making
C) extended decision making
D) habitual decision making
E) thorough decision making

Question

Quizplus · Accepted Answer

Extended decision making involves a high level of involvement and effort by the consumer in searching for information and evaluating alternatives before making a decision. This type of decision making is usually used for complex purchases or those that involve high risk or high cost.

Consumers Using Which Type of Decision Making Approach Tend to Search