Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store?
A) brand loyalty
B) brand inertia
C) brand equity
D) brand habituation
E) habitual shopping

Question

Quizplus · Accepted Answer

Brand inertia refers to the tendency of consumers to stick with a brand even though they may not have any emotional attachment to it, simply because it's the easiest or most convenient option. In this case, consumers shop at Walmart because it's the cheapest option, not because they have any particular attachment to the brand.

Many Consumers Shop at Walmart Every Week or So Even