_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.
A) Internal search
B) Initial search
C) Consideration search
D) Ongoing search
E) Inward search

Question

Quizplus · Accepted Answer

Internal search refers to the process of retrieving knowledge from memory about products, services, and experiences. This can involve recalling past experiences with products or brands, seeking advice from friends or family, or using general knowledge about the category to inform purchase decisions. The other options (initial search, consideration search, ongoing search, inward search) do not specifically refer to the retrieval of knowledge from memory but instead describe various stages or types of search behavior.

_____ Includes the Retrieval of Knowledge About Products, Services, and Experiences