When purchase involvement is high, consumers use signals such as brand name, price, appearance, and retailer reputation to infer information about product quality.

Name: When purchase involvement is high, consumers use signals such as brand name, price, appearance, and retailer reputation to infer information about product quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When purchase involvement is low, consumers use signals such as brand name, price, appearance, and retailer reputation to infer information about product quality.

When Purchase Involvement Is High, Consumers Use Signals Such as Brand