Consumer researchers have identified four major categories of noncompensatory rules: the conjunctive rule, the disjunctive rule, the conjoint rule, and the cluster rule.

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Consumer researchers have identified four major categories of noncompensatory rules: the conjunctive rule, the disjunctive rule, the lexicographic rule, and the elimination-by-aspects (EBA) rule.

Consumer Researchers Have Identified Four Major Categories of Noncompensatory Rules