Using which decision rule does a consumer begin evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cutoff point for that attribute and where subsequent evaluations proceed in order of importance until only one option remains?
A) compensatory
B) lexicographic
C) elimination-by-aspects (EBA)
D) disjunctive
E) hierarchical

Question

Quizplus · Accepted Answer

The elimination-by-aspects (EBA) decision rule involves evaluating options by considering the most important attribute first and eliminating those that do not meet a minimum cutoff, continuing this process with subsequent attributes until one option remains.

Using Which Decision Rule Does a Consumer Begin Evaluating Options