A couple went to a new restaurant for their wedding anniversary, and they were not pleased with either the food or the service. This mild, negative affective reaction resulting from this experience is called consumer _____.

Question

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The mild, negative affective reaction resulting from the couple's experience at the restaurant is an example of consumer dissatisfaction, as they were not pleased with both the food and the service. Disconfirmation refers to a situation where consumers' expectations are not met or exceeded, disgust and anger are stronger and more intense negative emotions than what is described in the scenario, and disappointment is a milder negative emotion but does not necessarily involve an experience with a product or service.

A Couple Went to a New Restaurant for Their Wedding